Personalization Principle #3

What is it?

The third personalization principle is when the author makes themselves a visible component, through their voice, in order to further personalize the information being given. 

Example:

In the image below this is an example the presenter is talking directly to the learners to personalize his overall message to the audience. 

Reference:

Clark, R. C., & Mayer, R. E. (2011). E-learning and the science of instruction: Proven guidelines for consumers and designers of multimedia learning. San Francisco: Pfeiffer.