Personalization Principle #1

What is it?

The key to the first personalization principle is the use of conversational style language. This style is the use of a language that engages the learner in cognitive processing resulting in a deeper learning and this allows the students to work better in the lesson. 

Example:

In the image below you can see the use of first personalization principle. The use of conversational style of language can be seen in the conversation between the two characters. 

References:

Clark, R. C., & Mayer, R. E. (2011). E-learning and the science of instruction: Proven guidelines for consumers and designers of multimedia learning. San Francisco: Pfeiffer.